Many people‘s lives today are centered on buying and selling goods and services online.The internet in most parts of the world has become an important aspect as people from all walks of life rely on it to acquire various goods at affordable prices. Brick and mortar stores are also taking advantage of the Internet and have benefited more in terms of sales. They are now generating more sales from their online store compared to their brick and mortar stores.We will give you a brief on the benefits of having an online Store especially for brick and mortar Store owners and their customers.
One advantage to an online store is that you can reach more customers as compared to them simply walking through your doors. An online shop removes the blockades of travel, parking and getting lost on t
BIGGER CUSTOMER POOL
heir way which can drive some customers away. While you can certainly continue to market to your local client base online, you have the option to catering to fans of your product or service that are miles or even continents away.
SUPPLY AND DEMAND
Your online store is your outpost on the Internet, but it’s a virtual one. In a physical store, customers expect to be able to leave with the shirt they’ve just bought but in an online store, a customer is expected to wait for a period of time for the product to arrive. You don’t have to undertake the risk of purchasing 300 pieces of the same product to have in stock in case there’s a pre-weekend rush in the store. Instead, you can show one picture of an item and task your employees with keeping an eye on inventory. Software programs can alert you to what you’re running low on or whether you’re experiencing an increase in demand for a certain item. Whether you make the items you sell on site or purchase from another vendor, you’ll be able to keep up with demand because you’ll know exactly what the demand is.
Almost anything can be a store these days, from someone’s garage to a kiosk in a mall to a massive warehouse. But each one of those places comes with associated costs such as rent, insurance and security. Online stores may have their own associated costs, such as your Web hosting and domain fees, graphic design and whether you employ people to do your photographs, or copy and design work, you are sure to be able to spread out as far and wide as your servers allow. Customers won’t need maps, elevators or moving walkways to explore your store. They can click through its spaciousness with their keyboards and mice.
AN ONLINE STORE IS OPEN AND AVAILABLE 24/7
A brick and mortar store has its property governance which will require it to close, whether it be overnight or on certain holidays. Store owners who operate entirely online are free of these constraints. The lights are on and the shop is open even when you’re asleep or your employees have gone home for the day. Prospective customers can shop in their pajamas while they wait for their children to go to sleep or in between commercials as they watch television. Online store owners don’t even have to worry about overtime pay or round-the-clock electrical bills, but instead get to enjoy the fact that their store’s doors never close.
INCREASED VISIBILITY FOR YOUR BUSINESS
With investment in search engine optimization and online promotion, an online store becomes more accessible to customers searching for your products.
HAVING AN ONLINE STORE LOWERS MARKETING COSTS
With better targeting, online promotion can be more precisely aimed at potential customers than using conventional media. It’s also much cheaper, for example, to send a marketing message by e-mail to 1,000 customers than it is to send 1,000 newsletters by post.
There you have it! An online store is no longer a luxury for today’s businesses. It’s a necessity. Without having an online store, you’re limiting the potential for growth. Fortunately, with the right software in place, running an online store is simple and rewarding. Let us handle these complexities and challenges for you, sign up for our solution today!
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