These are the 10 reasons for having a good website. The internet continues to grow and has become the default point of call for businesses and individuals searching for goods, services or information. With around half the population of the world (and including your would be customers) using the Internet on a daily basis, you need to make sure you are capable of capturing more customers onto your plate. These 10 reasons for having a good website show why your company needs a good website and a good web site development – no matter the size your business.
1. Your customers and potential customers are already searching the Web
More and more people are using the Internet to research and purchase products and services. If you have no web site, you are not competing for those customers. If your products and services can not be found on the Internet, you need to establish a new position. To be found on the world wide web is one of the main reasons for having a good website
2. It is always accessible
The internet has made access to information easy to everyone as it is quick and dependable, take for example you went into a new country and wanted to know of the nearest hotel to you, will you ask someone speaking a language you won’t understand or check on the internet for answers? This is the same way customers search for products and services so be sure to create the best online presence, stand out and capture attention.
3. A good website makes it possible to target a wider market
As a retailer, an e-Commerce website is a great place to sell your products to a wider market; even services can be made available globally. Don’t forget, even cars and houses sell online! For businesses wishing to get that competitive advantage, a website presents one of the most high impact means of expanding a client base and securing greater sales volumes. If you have a business and don’t have a website, you are losing out on great opportunities for your business. Your website should be used to accomplish your marketing strategy and help your business grow.
4. It provides a medium on which to showcase your work
Practicality and professionalism is key in any business that wants to create a website for its business as it selects the right content and information needed to convince potential customers to either make an order, call, referer somebody to your business or come visit. Be consistent with your signage being logos or other branding related to the company, your value propositions and your brochures. The essence of your website above all is its ability to drive traffic to your business, it needs to bring people to your business and convince them that your business has all the ingredients to solve a problem they may want to overcome.
5. It improves customer service
Maybe you sell environmentally friendly products and would like to share tips on how to recycle, or perhaps you’re an accountant and want to give your clients advice on how to simplify their bookkeeping practices. By including a FAQ page, adding articles or uploading newsletters to answer all your customers’ questions you can keep them up-to-date. What better way to provide them with value added service than by sharing information on your website.
6. A good website saves you money
Providing information to your customers takes time, whether it’s on the phone, face-to-face, in a brochure, or in emails. Think of your website as being your online brochure or catalogue. It is much easier and quicker to update information about your products and services on your website than in print material, making it an effective way of letting your customers know about the arrival of new products, upcoming events, special promotions, or any new services you now offer. Unlike print ads which quickly become outdated, your website can provide current information and news. Once your website is up and running, it is available to your customers indefinitely, saving you time and money.
7. A good website makes it easy for people to refer new customers to you
For many businesses, referrals are a crucial source of new customers. Having a website makes it easy to encourage referrals, because customers can simply send friends and business contacts to your site. Website addresses are even easier to remember than phone numbers. Plus, giving people multiple ways of contacting you makes it more likely that they will do so.
8. You can change and update the information on your website whenever you want
Have you ever been in the situation that your prices, your products or services or your address has changed, and your marketing material has become outdated over night? With a web site, these problems are minimal and inexpensive. Changes are usually easily implemented.
9. Your web site will promote your business 24 hours a day, 7 days a week
Even when you’re sleeping your web site can be working for you. You might be surprised how many research for products and services at the weekend and in the evening.
10. A good website increases your credibility
Your website has a powerful impact on a potential customer’s confidence in you. A professional design, well-written copy, helpful product information, and good contact information can tremendously increase brand awareness, lead to trust in your company and affect customer loyalty. It lets people know you’re knowledgeable about your industry and you are up-to-date. Credibility is crucial for any business and one of the main reasons for having a good website.
In conclusion, it is imperative for every business to have a website. The more professional your website is, the more advantages you can gain. We can help you develop an effective solution for your business. We combine the use of a professional website with your social media and make them work together as an effective marketing tool, tailored to send the correct message to your prospective clients.
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